I often wondered how studios reconcile the need to charge a premium for viewing a 3D movie, then quickly diminish the whole experience by distributing cheap, uncomfortable eyewear that could become unsanitary if shared with others. Thank goodness a company like Ingri:Dahl came up with a line of products that addresses all of these issues and hits the market just when they’re needed most. Sony Pictures issued a press release in September 2011 stating that they will not be giving away 3D glasses at theaters in 2012, and I suspect other studios will follow suit. Ingri:Dahl is well positioned to take advantage of this change, as their 3D glasses are compatible with movie theaters world-wide, and can be used on 3D TVs manufactured by LG, JVC and Vizio. Their 3D glasses are not a one-size-fits-all solution, they’re designed to fit your style and face, and a clip-on version is available for wearers of prescription glasses.

Please note: I did not create this video. It was embedded from youtube.

If the young entrepreneurs reach their funding goal of a modest $10,000, they will be able to pay for the launch of their 2012 Spring Collection. Apparently, they’re tapped out on funds, and every dollar pledged counts towards their goal. Even so, Ingri:Dahl is donating 10% of their proceeds to charity. Hooray!

For a tiny $15 pledge (conveniently billed through your Amazon account in 2012 if they hit their target), you’ll get an “awesome” Ingri:Dahl t-shirt and the twins will make you a partner on their website, and, they promise to make quite a big deal about you on Facebook, Youtube, Twitter, Tumblr, et al. I’ve got a feeling they’ll be launching their Spring Collection even if they don’t reach their funding goal (maybe a relative or perhaps a celebrity will step up with a well-timed endorsement), but don’t let me stop you from pledging to help them anyway.

Do a good deed today and pledge to Ingri:Dahl. You’ll be helping them while helping yourself to any “trickle down” PR. A small pledge won’t hurt your pocketbook, and neither will their current line-up of eyewear, which is readily available at www.ingridahl.com. Pledge to Ingri:Dahl at kickstarter.com and help out these smart, fashion forward entrepreneurs. You’ll soon be enjoying a richer, 3D viewing experience, and looking good in 2012 while doing so.

http://www.kickstarter.com/projects/ingridahl/3d-glasses-by-ingri-dahl-spring-collection-2012/widget/video.html

I must be living in a cave. I ran across the Smartpen by Livescribe and was blown away by it. Come to find out it’s been around since 2007, when Livescribe released their first smartpen, the Pulse. Livescribe’s smartpen incorporates a technology licensed by Anoto, the inventor of optical pen technology, and marries it with audio to capture everything you write and hear on a pad of “recording” paper.

With the smartpen, you can take notes in a meeting or classroom, then download the session to a pdf file on your computer or mobile device (Adobe Reader 10 required), to archive and retrieve later. When you do, you’ll be watching the notes you had written re-draw themselves, just as you had written them, while simultaneously hearing everything that was said. By simply tapping anywhere in your notes, you can replay any point in your note taking session.

In our overloaded information age, having a chance to re-visit past meetings and classroom instruction is a tremendous aid to recall and enhanced learning. Imagine the usefulness of a smartpen in a classroom setting, especially in a course with complex material where it’s impossible to write everything down, or when studying an entire semester’s worth of work for finals. Think of the increased productivity you’ll enjoy from capturing every detail of every meeting you’ve attended for a long term business project. What’s more, if you missed a meeting or class, your friend or colleague can email their smartpen notes to you, giving you the same experience without having been there. With the smartpen, you’ll never miss a word again.

Few people are blessed with a photographic memory. For only $99 and up, the rest of us now have the next best thing available with the smartpen. Learn more about this incredible device at www.livescribe.com.

Related articles

• LiveScribe Echo Smartpen (ubergizmo.com)

Created by Catalyst’s founders, friends Josh Wright and June Lai, the EscapeCapsule is constructed of high impact, crystal clear polycarbonate, and designed to protect your iPhone from all the elements –water, rain, snow, sand, mud, scratches, and pretty much everything else. It is fully covered and sealed, so you can confidently take your iPhone with you anywhere.

Please note: I did not create this video. It was embedded from youtube.

In my opinion, the design complements the elegant beauty of the iPhone nicely, without interfering with it. The company says the clear housing is engineered with a thin membrane that transfers sound and maintains picture clarity, while the touch screen maintains responsiveness, and the case can be removed quickly for charging. Until you see the video of the EscapeCapsule’s usefulness in action, you might not imagine yourself needing one. I hadn’t until now. But, if you’re beach lovers and snow skiers like my family, yet leave your iPhones behind for fear of damaging them, getting the EscapeCapsule is a no brainer that will eliminate your anxiety.

To get yours, you’ll have to sign up by email on Catalyst’s website to be notified when the unit is in full production, because the company has been overwhelmed by orders and temporarily suspended all new pre-orders. What a great problem to have.

Once Catalyst’s pipeline opens up, I’ll be ordering mine. At $69.99 a pop, they’re not cheap, but then again, they’re not just selling a product, they’re selling a lifestyle. Maintaining mine while staying connected will be well worth the price.

Related articles

• EscapeCapsule Lets You Use Your iPhone 4 In Water, Sand, Mud, Snow, And Other Gross Stuff (techcrunch.com)
• EscapeCapsule iPhone 4 case protects your phone from submersion, hurricanes (geek.com)

thelamco, a Benton Harbor, MI based coating and laminating services manufacturer, chose Mark Alexander Company to improve its corporate image as the company expands and seeks more business with larger companies.

The content management system (CMS) website offers thelamco back end access for easy editing and expansion, and features video, search, newsflash, and customer log-in, as well as search engine optimization and advanced web tracking. Visit their new website at www.thelamco.com.

The patented, revolutionary seat was a huge hit when first introduced at the National Association of Pupil Transportation (NAPT) trade show in Grand Rapids, Michigan. Many OEM bus manufacturing executives and industry press in attendance clamored for a closer look at the seat, and queued up to speak with M2K CEO and inventor, Ronald Lamparter.

M2K has since partnered with Takata, a global supplier of safety systems technology, to form Syntec Seating Solutions LLC in High Point, NC, where the new seat is manufactured. The new company has won an Honorable Mention from the prestigious Automotive News Pace Awards, being recognized for the innovative design of the new seat and belt system.

Learn more about Mark Alexander’s role in bringing M2K’s new school bus seat to market at www.markalex.com

The ads were also submitted and accepted for publication by James Garnder, an Ad Age 150 member and host of www.adverlicio.us, a well respected industry blog featuring  “The World’s Tastiest Collection of Online Advertising”.

The eye-catching “Roll Like Thunder” campaign features leaderboard, skyscraper and boombox sized flash ads with tracking capabilities to capture click thru rates. The ads can be viewed at www.adverlicio.us, along with other award winning campaigns from major brands and companies around the world.

Reach your audience online with outstanding creative and cost effective media strategies. Call Mark Alexander Company today at (248) 647-6160 for a confidential discussion of your needs, or visit www.markalex.com for more information.

Click on ad to watch animation.

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